The only thing we know for sure is that the initial demand, and the initial weeks and months of PlayStation 4 is almost guaranteed to be exceptionally strong. You always have to keep your eyes open to see where potential threats might come from. It doesn’t look like a concern at the moment. But, do you feel this new wave of PC tech will detract from next-gen consoles as the capabilities increase rapidly? That’s good to hear, as we heard a Nvidia exec yesterday stating that their PC tech – now – is more powerful than what PS4 or Xbox One can offer gamers. How far can they push it and when do they hit their glass ceiling? I’m not really the best person to ask, but they certainly feel hugely liberated and inspired right now. It is possible to create that level of experience on PS4 far more easily, so I guess the shackles are off for them. Where as, if you look at the experiences coming out there on PlayStation 3 later this year – I can pick out Beyond or Gran Turismo 6 – they’re really pushing the envelope of what PS3 can do. They tell us the way it’s configured, the architecture, it means they’re not hitting that glass ceiling hardly at all. Gara: Probably the biggest barometer I would pick out for where the tech is, is the feedback from publishers – both in-house and out-of-house – because they tell us it’s a dream to develop for. What’s your view on this? How future-proofed is the PS4 for one? VG247: PS4′s tech is impressive, and we’ve seen Microsoft announce the increase of Xbox One’s clock speed. The reaction of gamers out there – which is most evident with their delight and pre-ordering of the machine – has shown that we’ve got a good relationship with customers. What’s your view on that?įergal Gara: It’s not my place to comment on what the competition are doing, but what I am delighted about is that we planned the message, we planned an approach and we stick to that approach. VG247: Sony has delivered a clear, frank PS4 message from day one, while we’ve seen Microsoft twist in the wind a little. Today, in the deafening and shockingly under-soundproofed press rooms of Eurogamer Expo’s grand hall, I spoke with Sony’s UK VP and MD Fergal Gara to talk about the company’s strategy moving forward, and how it looks to rekindle its love of disruption. Combined with a strong family of triple-a studios, an aggressive investment in the indie market, the continual push of PS Vita, the incredible clout of PS4, the acquisition of Gaikai and more, and you have a company that wants you sit up and pay attention. With PlayStation 4, that old feeling is back at Sony, and while the company’s image has become more palatable in recent years, it has taken a number of big bets that could create significant ripples in the industry at large. Sony was a risk taker back then, like a petulant upstart hawking flem into the eye of the established order and calling for anarchy in the ranks. To cite one example, the original Crash Bandicoot TV spots featured more live-action footage of a fat man in a tiki mask trashing a supermarket than actual gameplay. When PSone initially came out of the gate it did so in a hell-fire of dark, obscure marketing campaigns and purposely warped messages. VG247′s Dave Cook speaks with Sony UK’s Fergal Gara regarding how the firm is re-igniting its past to shake up the industry at large. Sony is ushering in a new, disruptive strategy with PlayStation 4. “Proper cause to celebrate”: Sony rediscovers its disruptive roots with PS4
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